Web Site Design: Look and Feel

Look and Feel

The look and feel of a web site is your on line brand. Bristol PC create a look and feel for your site by giving each element of the page a distinctive style and position on the page.

A host of factors can be used to do this such as: Logo's, themed graphics, colour themes by function (so navigation links, main content and heading may have different colours and styles), borders, fonts used, font size, margins, padding ... these are just a few examples.

The final product is a site with a consistent look or brand, with easy to use navigation visible to both human and robot visitors, where the material you want published - is well displayed.

A single glance at the page must show where the navigation links are, what the page is about and any help information.

Most of all of course where is the meat of the page - your material. To perhaps labour the point the black text on a white background on this page and other site pages are this sites material (or site content), navigation is in the top and left areas.

Note: Robot visitors to your pages are widely used by the search engines. If any pages on your site are invisible to the robots, those pages are far less likely to appear on the search engines listings.

Layout of Your Material on Individual Pages

You may already have your material as you want it.

If not, or where there will be benefits in visibility or to the general look of the page. Amendments may be suggested to:-

1. Reduce the size or split into two (or more) pages any large, slow to load pages.
2. Keep the most important material at the top of the page, that is visible to visitors without scrolling downwards.
3. Split a single page with multiple topics into multiple pages, each page then naturally has the topic title as a keyword which is helpful in search engine terms.
4. Improve the use of images on the page. Using floating, fixed or thumbnail images for example.
5. Improve navigation by using summary lists of internal links on long pages.
6. Add Emphasis - using coloured background, boxes or bold face but not to much on most sites.
7. and much more ...

Contact Methods

For more information ask for Peter by :-

• Phone UK  0117 3789 546
• E-Mail:       Peter Frost.